Developing Leaders Who Perform When It Matters Most
Be Fearsome Leadership builds resilient, adaptive leaders who stay clear, calm, and effective when the pressure rises.
Our approach blends military foundations, high-threat operational leadership experience, modern coaching science, and human performance principles to help leaders operate at their best — consistently and sustainably.
We believe leadership performance is built deliberately.
To show up at your best, you must be:
Fit to Lead. Ready to Adapt. Built to Evolve.
Tom Frearson
— Founder & Head Coach
Tom served as a Royal Marines Commando, gaining the foundations of resilience, discipline, and operating under pressure. After military service, he went on to work as a hostile environment security consultant, leading, training, and coordinating teams across the Horn of Africa and Nigeria in anti-piracy and high-threat operations.
This period demanded calm decision-making, clear communication, and the ability to lead diverse teams in unpredictable, high-stakes situations — principles now core to Be Fearsome Leadership.
Before joining the Royal Marines Commandos, Tom was an overweight university dropout with little direction, which is why he believes strongly that high performance is developed, not inherited.
For over a decade, Tom has coached executives, founders, and senior teams, integrating:
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Human performance & wellness science (movement, nutrition, sleep, stress regulation
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Endurance performance & Ironman coaching
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High-pressure leadership simulations
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Experiential team development
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Behavioural leadership frameworks and coaching approaches
His philosophy is simple:
Leadership is your event. Train for it like an athlete.
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Forged Through Experience. Focused on Performance.
Founded by former Royal Marines Commando Tom Frearson, Be Fearsome Leadership develops resilient, adaptable, high-performing leaders. From operations to organisations, our philosophy is simple — lead self first, build trust, and execute under pressure.
Fit to Lead. Ready to Adapt. Built to Evolve.
Leadership starts with self-leadership — how you manage clarity, presence, energy, and recovery.
Move
Quick posture or mobility reset.
Fuel
Hydration or nutrition check-in.
Live
Quick recovery or boundary action (e.g., step away, breathe).
Think
Box breathing, reflection, or micro-journalling.
Be Fearsome Leadership combines behavioural principles, practical coaching tools, and wellness integration (Move, Fuel, Live, Think) to build leaders who operate with clarity and composure under pressure, and sustain performance without burning out.
The C8 Leadership System
Our Flagship Framework
The C8 Leadership System develops leaders who think clearly, communicate decisively, and perform under pressure without burning out.
Built from real operational experience and refined with coaching science, C8 integrates four Principles and four Practices that strengthen clarity, capability, and resilience across your whole leadership team.